.Manly Bands is a direct-to-consumer homeowner of men's bands. The business released in 2016 after John Ruggiero, the co-founder along with his partner Michelle, could not find an ideal wedding celebration band.This is Ruggiero's second appearance on the podcast. In April 2021, our experts covered the business's starting, special band products, and also even more. Ever since, Manly Bands has actually acquired its producer. The production of rings coming from, say, Jack Daniel's whiskey barrels or Fender guitar strings develops convincing video, states Ruggiero, perfect for storytelling on social media and also elsewhere.The whole audio of our chat is actually ingrained listed below. The records is actually edited for length and also clarity.Eric Bandholz: Offer our company a review of what you carry out.John Ruggiero: My wife, Michelle, as well as I began an on the internet ring provider referred to as Manly Bands in 2016 to handle a concern of wedding event bands for guys. Our experts were just gotten married to. I have big hands as well as couldn't locate a ring that I ased if that was actually not overpriced. My possibilities were actually getting coming from a brochure or even having something customized.I ended up getting from a website. The ring got there in a level mailer, without package or even customer care. It was actually an awful expertise through today's ecommerce criteria.We got married, moved to Florida, and required a project. We told our own selves, "Our team're both business owners. Why do not we develop our personal organization?" Our experts explained the forms of issues our experts will found and just how to solve them. My ring adventure appeared, and also we opted to make an effort to address it for various other men.Our goal when our experts started was to spend rental fee. Our company thought creating a pair 1000 dollars a month coming from this will be actually excellent. Our experts considered it a lifestyle company, not high-growth. It was actually only Michelle as well as me in our garage creating rings and delivering them out to clients. Our company had actually appealed something. Our message sounded along with customers.Michelle as well as I create a superb crew. I produce concepts, and she is actually the implementer. A ton of our effectiveness visits her artistic mind. She names the bands as well as develops personas. She hooks up the rings to consumers. Explaining a ring exclusively as "eight-millimeter dark" failed to cut it.Our company developed rings from one-of-a-kind materials, such as Port Daniel's barrels or exclusive metallics. The business took off. Since then, our team have actually grown greatly. Our company now have over 55 people in the Manly Bands loved ones. Regarding one-half of those are band craftsmans who function in our just recently gotten production shop in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: Concerning a year as well as an one-half back. Our team had actually been their customer for years, so we knew all of them well. Many of their business was retail, which really did not enthusiasm us-- going to mom-and-pop jewelers. They maintained their retail consumers and brand. Our experts acquired a number of their properties and delivered over employees.Prompting a production team has been just one of the most effective factors our company have actually done. It's been actually unbelievable to walk out there certainly as well as enjoy them create bands out of Fender guitar strings or even metal coming from an M1 Abrams storage tank.Bandholz: Exactly how carries out in-house production influence advertising?Ruggiero: It's been actually massive. Taking a cam to the other side of the workplace and shooting the team utilizing lathes to cut the metal rods or even whiskey barrels right into bands creates amazing video clip. Our company possess our electronic camera team out there at all times. Our team utilize that video on our social networking sites and in our advertisements and also email lists. Our experts make an effort to market that since most business in the men's band room don't create. They go down ship or purchase from international and afterwards transport it out. Yet our team prefer it to last a life-time as well as be something individuals may take pride in.We have actually possessed a lot of success along with our armed forces ancestry assortment, where our company resource special army products. Our team possess the M1 Garand rifle stock, the lumber component, from World War I. Seeing our crew put that in the lathe and cut an item out for a ring is actually amazing.Our marketing for those rings speak about the record, the soldiers, where the item was utilized, and also points like that. My wife as well as I analyzed filmmaking in university. We use our skills to educate and narrate. For instance, I just recently obtained an email coming from a customer that shared that his grand daddy made use of to drive M1 containers. The consumer talented one of those rings to his grandfather, and also they possessed rather an emotional swap. It behaves to help consumers get in touch with their past times and generate something purposeful.Bandholz: Where can folks buy a ring coming from you?Ruggiero: ManlyBands.com. Our company have photos on Instagram, as well. I'm on Twitter and also LinkedIn.